Instagram Business Profile Features

• Google AdWords new responsive search ads can show 3 headlines
  • Google continues to push automation and machine learning with this new responsive ad format.
• Old AdWords interface will be phased out by year-end
  • Say goodbye to the beloved old interface and say ‘hello’ to the new AdWords Experience, permanently. No more toggling between the old and new interface come to the end of 2018.
• Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
  • Instagram releases a ton of new features for Business profiles like new action buttons that allow you to do everything directly in the app.
    • Instagram testing a booking & payments feature it first announced more than a year ago
      • Users will soon be able to make direct payments inside the Instagram app to help drive revenue for businesses.
• Facebook Messeger rolls out AR and other enhancements at its F8 developer conference
  • augmented related is coming to Facebook Messager for businesses which will allow for instant feedback of purchases, customization and more.
• Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section
  • There are tons of new Google Maps features rolling out, with new explore tab and a redesigned interface to better engage users.
• Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
  • These new metrics will help users better understand how their video is performing, engaging and attracting audiences.
• Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
  • Machine learning continues to grow, now coming to Google Shopping ads.
• Google Posts now accepting videos for local businesses
  • This new video option will play on both mobile and desktop and provide businesses with a richer company display in search results.

• How to Optimize Your Google My Business Listing by Sherry Bonelli

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