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Newsletter 
EP. 209
January 14, 2022
Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports
This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Well this is some fresh BS @GoogleAds
So you can't really tell if my RSAs are poor, average or good until they get 5,000 Top impressions?
Cause you're showing a status w/out anywhere near that level of impressions in last 30 days?
WHICH IS IT?#ppcchat pic.twitter.com/ojoENDlA1g
— Julie F Bacchini (@NeptuneMoon) January 10, 2022
🧐ICYMI🧐
Alternate title for this week’s show: @C_J_Ridley O’Clock!
Tune in for more strategies that put the “MAX” in PMAX!https://t.co/bzcCMfMCJc
Leave us a voicemail at https://t.co/ilEeIuONYn pic.twitter.com/7JlsW6qqss
— Marketing O'Clock (@MarketingOClock) January 14, 2022
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
I've got 10 marketing tools to share with you guys that will take your content creation to the NEXT level.
If you want to find viral trends on Twitter, Google or wherever before they happen, these tools will help you do it.
(#2 is a game changer - I'm obsessed)
👇
— Chantelle (@ccmarce_writes) January 11, 2022
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