This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature. Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!
Been thinking about @CJSlattery 's Display network question. I never opt Search campaigns into Display network.
However, I do have a single use case for opting in to Search partners: when you want to do TOFU with Search ads. For real. [pt 1 of 3]
— Jyll Saskin Gales (she/her) (@jyllsaskingales) January 4, 2022