hosts Greg, Shep, and Jess
audio play icon

EP. 209

January 14, 2022

Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.

Main Digital Marketing News

Google Analytics 4 Allows You to Change the Default Attribution Model

Google Increases Promotional Offers for Google Partners Program

About Google Partners Promotional Offers

Microsoft Advertising Shopping Campaigns Reporting Enhancements

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!