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This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results.

Main Digital Marketing News

Microsoft Advertising Shares 6 Latest Product Updates

New Google Analytics 4 Benchmarking Data

Google Tests New Shopping Search Design

 

Take of the Week hashtag Fire

 

The Internet Has Changed

 

ICYMI, something that you just might not have seen

Grow Your Instagram Following by Leveraging Your Current Meta Ads

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Proper vs. Improper Attribution in Demand Gen