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Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence’s all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.
EP. 148
November 13, 2020
Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021.
Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.
Google: Core web vitals becoming ranking signals in May 2021
There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored
— Rob Leathern 🎲 (@robleathern) November 6, 2020
Not sure anyone can be the "best" at google shopping. Set up the feed, turn on Smart Shopping, and let it ride ⛵️
— Social Savannah (@social_savannah) November 11, 2020
Can you provide any solid data of your regular shopping campaigns outperforming smart shopping?
Smart shopping allows Google to optimize against your ROAS target and fully leverage their algorithm and machine learning.
Sorry, but I’ll trust Googles machine learning over humans
— Social Savannah (@social_savannah) November 11, 2020
How's Google Ads Close Variant's Change going since Sept?
Here's a example of Conversion Rates we're seeing from an Ecom client with a 10+ year tenured account.
Q1&2 = Jan 1 thru Aug 31st. Q3&4 = Sept 1 to today.
Time to Kill Broad & Phrase Match??? Maybe…#ppc #ppcchat pic.twitter.com/EvOAOUnQ3i
— James Svoboda 🕊🐢|👥👊|💀🗡 (@Realicity) November 12, 2020
I paused all BMM and phrase match for a B2B client and it’s getting the best performance ever! Obviously this can’t be a blanket statement for all accounts
— Andrea Cruz (@andreacruz92) November 12, 2020
Best practices are horrible 😉
In your case it makes perfect sense to kill BMM.
We have a case where it was smarter to kill Search, and just run Smart Shopping in three countries (and reduce our fee) while they rebuilt their new website.
You don't see that in a blog post 😀
— Andrew Lolk (@AndrewLolk) November 12, 2020
- Read this before using new customer acquisition goals in Google Smart Shopping Campaigns
- ‘Significant’ drop in Google-reported search terms seen across devices and ad formats
- Spotify to buy podcast ad company Megaphone for $235 million
- Goodbye Google Webmasters, hello Google Search Central
- Spotify hints at subscription podcast service
- YouTube reveals new details about its algorithm
- Big data shows the volatility of Featured Snippets
- Bing does not know its ranking signal weights – Machines learning deals with it
- Video on Google Search quality evaluators/raters
This is from a great video with @izzionfire & @mediadonis where they spoke with @facan about all things Bing. Some great nuggets of info there. That point about machine learning is incredibly important to understand. They are not setting the weighting. The ML system does. 🙂 https://t.co/DsIAPnD0fW
— Glenn Gabe (@glenngabe) November 9, 2020
Google testing a different font on the SERP, URLs are bold pic.twitter.com/Pv0GF65nJG
— Andrea Cruz (@andreacruz92) November 10, 2020
Here’s how Facebook’s new ‘motion effects’ feature for photo posts works… pic.twitter.com/FHqpOBbhsO
— Matt Navarra (@MattNavarra) October 28, 2020
- TikTok Tests New ‘Learn’ Feed to Boost Educational Content on the Platform
- Snapchat Launches ‘Snap Connect’ Educational Insights for Marketers
- LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts
- Twitter may slow down users’ ability to ‘like’ tweets containing misinformation
- WhatsApp Adds Disappearing Messages for More Intimate, Private Chats
I’ve been uploading short snippets from podcasts to Instagram Reels and very happy with the results so far. pic.twitter.com/VgZUqLF1q0
— Christoph Trappe (@CTrappe) November 12, 2020
🔧Core SERP Vitals – Chrome Extension.
Show the Core Web Vitals data from the Chrome User Experience Report in your Google Search Results.https://t.co/3PX7vtTO4c
— Chris Johnson (@defaced) November 11, 2020
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