EP. 169
April 9, 2021
Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.
Microsoft Ads Rolls Out a Slew of New Features
Improved data filtering and comparison on Performance reports
Google and SEO: The Adversarial and Evolutionary Tale
It's kind of like platforms saying “we will reward this behavior until you adapt your business and get too good at it, and then we will punish it.” That’s the unavoidable cycle with spam or SEO. For news orgs, it has been awful. 18/
— Daphne Keller (@daphnehk) April 1, 2021
Ecommerce owners: I basically just let the ads platform algorithm do all the optimization – A.I. is incredible!
Platform A.I.: Cool, thanks bro. You mind if I automatically create a search ad that appends “Shopify Website” to the title? That’ll really convert!#ppcchat pic.twitter.com/gBc3W7cQ3J
— William Harris (@wmharris101) April 2, 2021
We’ll send the dozens of articles in the lightning round and absolutely everything that we covered this week!
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