On this Marketing O’Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads!
With us on today’s show are:
> Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, Ginny Marvin on Twitter
> Mark T Saltarelli (@MarketingByMark), Digital Marketing Manager at Cypress North (& Marketing
and Marketing O’Clock’s Greg Finn (@GregFinn) will be your host for the show!
We to talk about everything that happened to Google in 2020, the Good, Bad and “Not Significant”. Our experts run through the changes, how they’d adapted and tricks that have been uncovered along the way. Finally, the experts talk about how to set yourself up to thrive with Google Ads in 2021 and beyond.
Topics covered include:
- Loss of Search Query Data
- In-Market Audiences for Shopping Ads
- Combination of Custom Affinity & Intent Audiences
- Lead Forms
- Google Ads Auto-Applied Recommendations
- Performance Max Campaigns
- Google Partner Changes & Optimization Score
Enjoy the show!