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EP. 368

February 7, 2025

Google Ads is “Displaying” Around With New Demand Gen Features

This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we’ve seen in the past. Plus, in a shocking turn of events, Google’s Ad revenue is up! Plus, all the digital marketing news you missed this week!

Main Digital Marketing News

New Ways to Help You Drive Performance with Demand Gen

Microsoft Advertising Lists Performance Max & Feature Updates

Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Google AI Overviews in Comparison Mode are Live in the SERPS

Take of the week

This Google Ads Meme is the Perfect Fit

In case you missed it

Opinions of Microsoft Ad Features

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