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EP. 367

January 31, 2025

Keeping It 100. Unpacking Google's PMax Negative Rollout.

This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week!

Main Digital Marketing News

Google Ads Rolls Out PMax Negatives

Google Opens Meridian, its Marketing Measurement Tool, to All Users

Take of the week

Google Seems to Think Ad Spend Grows on Trees

In case you missed it

Automatically Created Assets Are Dangerous

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