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EP. 194
October 1, 2021
Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types.
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Oh joy - Google Ads now considers queries in other languages to be close variants. TO YOUR EXACT MATCH TERMS.#ppcchat pic.twitter.com/L9T3DRAfbw
— Julie F Bacchini (@NeptuneMoon) September 27, 2021
Language settings for a campaign covers a users browsers history, device language setting and what they type into Google. If they type in Spanish or French but surf English sites & iPhone is set to English. Your English ad would still show for them based on current tech. #ppcchat
— Duane Brown 🇨🇦🏳️🌈 (@duanebrown) September 28, 2021
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