Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights

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This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change.

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Just moments ago @andrewfoxwell and I recieved notice FB will be holding off on removing access to the current default 28 day attribution window. While it was to be a small rollout its safe to say we can all breathe a sigh of relief and say hallelujah. 🙏 #FB #DTC pic.twitter.com/3uijwItxgo

— Shane Cicero (@ShaneCicero) October 8, 2020

imo, not worth it. #ppcchat pic.twitter.com/UmBvInnPDE

— Greg (@PPCGreg) October 2, 2020

My latest freakout w/
Google's Unreported Search Terms fiasco. I have several terms hidden which are specified in my KEYWORDS for Exact and Phrase match!!! Yep, that's right, Google has deemed KW I have specifically included as "insignificant" & isn't reporting them. #ppcchat

— YNot Web (@ynotweb) October 6, 2020

@MSFTAdvertising keyboard shortcuts have arrived! I personally wrote in a request to get these -- it's cool to see them in the interface. #ppcchat pic.twitter.com/5LUiGA7mNq

— Jeremy Packee (@jeremypackee) October 2, 2020

Are you running LinkedIn Ads in a non-english speaking country? Don't select only "French" or "Spanish" if you want to target the whole country - keep it in English, it can help increase your audience size #ppcchat pic.twitter.com/oU8dDBFJTY

— Andrea Cruz (@andreacruz92) October 2, 2020

It’s coming… @MarketingOClock

— Menachem Ani (@MenachemAni) October 7, 2020

Discover & Web Stories Update: I saw this being tested & now it's officially announced. As I've said before, pay attention to Web Stories 🙂 -> The new Web Stories carousel is located at the top of Discover (rolling out today in the US, Brazil, and India) https://t.co/bQ7U5JaPUZ pic.twitter.com/dGiX5btA8B

— Glenn Gabe (@glenngabe) October 6, 2020

And so it begins...#ppcchat https://t.co/IDkiGST87O

— Julie F Bacchini (@NeptuneMoon) October 7, 2020

So it's a problem if Amazon does it, but when Walmart buys https://t.co/0wUJHm4G9d to learn how to sell stuff online, that's OK? When Netflix uses a blockbuster-like model to learn customer preferences + use that insight to develop its own shows, that's OK?

(105/X) pic.twitter.com/jOsDyticx1

— Sam (@DigitalSamIAm) October 8, 2020