On a new special edition of Marketing O’Talk, Shep is Joined by Mark and other LinkedIn Ads experts to talk about strategies and opportunities for advertisers.

Our wonderful guests are:

AJ Wilcox: Founder of B2Linked & host of the LinkedIn Ads show podcast. 

Andrea Cruz: Digital Marketing Manager at the Fabulous KoMarketing 

Mark T Saltarelli: Digital Marketing Manager at Cypress North (& Marketing O’Clock regular)

If you’re looking for more LinkedIn Ads help, check out AJ & Andrea’s fabulous inbound sessions!

AJ Wilcox: Advanced LinkedIn Ads

Andrea Cruz: My Cheat Sheet: The Secret to 10% (or Higher) Conversion Rates With LinkedIn Ads

Follow Andrea, AJ, & Mark on Twitter!

Show Notes

Part 1: LinkedIn Myths- Fact or Fiction?

• Is LinkedIn as expensive as everyone says?
• is it possible to drive sales qualified leads with LinkedIn lead generation forms?
• Can you run effective retargeting on LinkedIn Ads?
• Are there any opportunities for B2C advertisers on LinkedIn Ads?

Part 2: LinkedIn Ads Expert Strategies

• What are the pros and cons of different LinkedIn Ads ad types?
• Are there secrets to lowering LinkedIn’s expensive CPCs?
• How to layer targeting to build hyper-targeted audiences on LinkedIn

Part 3: How Does LinkedIn Ads Stack Up Against Google Ads?

• Can LinkedIn be as valuable as Google Ads?
• Easy ways to fail on LinkedIn Ads with a Google Ads mindset
• How to know if your business is suited for success on LinkedIn ads

Part 4: LinkedIn Ads Opportunites

• What new LinkedIn Ads features have our experts found the most successful?
• Our wishlist for LinkedIn Ads
• Advice for advertisers using the platform for the first time