On a new special edition of Marketing O’Talk, Shep is Joined by Mark and other LinkedIn Ads experts to talk about strategies and opportunities for advertisers.
Our wonderful guests are:
Andrea Cruz: Digital Marketing Manager at the Fabulous KoMarketing
Mark T Saltarelli: Digital Marketing Manager at Cypress North (& Marketing O’Clock regular)
If you’re looking for more LinkedIn Ads help, check out AJ & Andrea’s fabulous inbound sessions!
AJ Wilcox: Advanced LinkedIn Ads
Andrea Cruz: My Cheat Sheet: The Secret to 10% (or Higher) Conversion Rates With LinkedIn Ads
Part 1: LinkedIn Myths- Fact or Fiction?
- Is LinkedIn as expensive as everyone says?
- is it possible to drive sales qualified leads with LinkedIn lead generation forms?
- Can you run effective retargeting on LinkedIn Ads?
- Are there any opportunities for B2C advertisers on LinkedIn Ads?
Part 2: LinkedIn Ads Expert Strategies
- What are the pros and cons of different LinkedIn Ads ad types?
- Are there secrets to lowering LinkedIn’s expensive CPCs?
- How to layer targeting to build hyper-targeted audiences on LinkedIn
Part 3: How Does LinkedIn Ads Stack Up Against Google Ads?
- Can LinkedIn be as valuable as Google Ads?
- Easy ways to fail on LinkedIn Ads with a Google Ads mindset
- How to know if your business is suited for success on LinkedIn ads
Part 4: LinkedIn Ads Opportunites
- What new LinkedIn Ads features have our experts found the most successful?
- Our wishlist for LinkedIn Ads
- Advice for advertisers using the platform for the first time