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Newsletter 
EP. 143
October 9, 2020
Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights
This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- Cool Tool
- Must Read
- Watch Us In Action
- Google Ads new reporting for insights, trends, growth opportunities & more
- New advanced format options available for Google Responsive Display ads
Just moments ago @andrewfoxwell and I recieved notice FB will be holding off on removing access to the current default 28 day attribution window. While it was to be a small rollout its safe to say we can all breathe a sigh of relief and say hallelujah. 🙏 #FB #DTC pic.twitter.com/3uijwItxgo
— Shane Cicero (@ShaneCicero) October 8, 2020
imo, not worth it. #ppcchat pic.twitter.com/UmBvInnPDE
— Greg (@PPCGreg) October 2, 2020
My latest freakout w/
Google's Unreported Search Terms fiasco. I have several terms hidden which are specified in my KEYWORDS for Exact and Phrase match!!! Yep, that's right, Google has deemed KW I have specifically included as "insignificant" & isn't reporting them. #ppcchat— YNot Web (@ynotweb) October 6, 2020
- Google ads simplified locations report hiding some location data
- Microsoft Ads announces the open beta for Digital Marketing Center
@MSFTAdvertising keyboard shortcuts have arrived! I personally wrote in a request to get these — it's cool to see them in the interface. #ppcchat pic.twitter.com/5LUiGA7mNq
— Jeremy Packee (@jeremypackee) October 2, 2020
Are you running LinkedIn Ads in a non-english speaking country? Don't select only "French" or "Spanish" if you want to target the whole country – keep it in English, it can help increase your audience size #ppcchat pic.twitter.com/oU8dDBFJTY
— Andrea Cruz (@andreacruz92) October 2, 2020
It’s coming… @MarketingOClock
— Menachem Ani (@MenachemAni) October 7, 2020
- Google gives publishers new content ‘Showcase’ on News, Search, Discover
- Google confirms indexing issues with both canonicalization and mobile-indexing
Discover & Web Stories Update: I saw this being tested & now it's officially announced. As I've said before, pay attention to Web Stories 🙂 -> The new Web Stories carousel is located at the top of Discover (rolling out today in the US, Brazil, and India) https://t.co/bQ7U5JaPUZ pic.twitter.com/dGiX5btA8B
— Glenn Gabe (@glenngabe) October 6, 2020
- Install Google Analytics on Web Stories With the Official WordPress Plugin
- Google updates experiment statistics for quality raters
- Google my business updated with search results data
- Google testing new ‘call history’ feature for Google My Business
And so it begins…#ppcchat https://t.co/IDkiGST87O
— Julie F Bacchini (@NeptuneMoon) October 7, 2020
So it's a problem if Amazon does it, but when Walmart buys https://t.co/0wUJHm4G9d to learn how to sell stuff online, that's OK? When Netflix uses a blockbuster-like model to learn customer preferences + use that insight to develop its own shows, that's OK?
(105/X) pic.twitter.com/jOsDyticx1
— Sam (@DigitalSamIAm) October 8, 2020
- Facebook adds public group discussions to news feed
- Facebook announces new groups features, including automated moderation tools and new engagement options
- It’s not all selfies and cat videos- Get to know the Snapchat generation
- Slack is getting Instagram-like stories and push-to-talk audio calls for the pandemic era
- What ‘the social dilemma’ gets wrong
- Facebook introduces mental health resource hub
- Brandy zadrozny on twitter: “breaking: facebook bans qanon across all pages, groups, and instagram accounts. Https://t.Co/wz1ike94ht”
- Twitter reiterates rules against wishing harm on others as anti-trump tweets flood the platform
- Instagram’s 10th birthday release introduces a stories map, custom icons and more
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