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Newsletter 
EP. 264
February 3, 2023
Type A(ccount) Negative. Google Ads Rolls Out Account Level Negatives
This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists.
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GA4 isn't just horrible
It's absolute dog shit
Every single function is more complicated than it needs to be
It's the type of product that makes you want to scream, force your laptop shut, and start a new life working on a farm
— Olly (@helloitsolly) January 28, 2023
Performance Max content continues to get a stupid amount of attention.
I'll just do P-Max content all of 2023. It'd probably do better than anything else I'd spend time writing.
Everyone seems obsessed with a campaign promoting to do it all.
Agencies must really suck.
— Andrew Lolk (@AndrewLolk) February 1, 2023
Did you know that LinkedIn is sunsetting Message Ads? You can expect them to be gone within Q2. Just a heads up to any who might still be running them! Get as much out of this ad type while it lasts.
Are you sad, mad, glad, or meh by the news?#LinkedInAds #b2bmarketing
— AJ Wilcox (@wilcoxaj) January 31, 2023
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