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EP. 263

January 27, 2023

Crying Our (Optim)Eyes Out! Google Optimize Will Sunset in 2023

This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies.

Main Digital Marketing News

Google Optimize and Optimize 360 Are Going Away

A Difficult Decision to Set Us Up For the Future

Microsoft Announces $52.7 Billion in Q2 Revenue Amid Plans to Layoff 10,000 Workers

Meta Layoffs 2022: Facebook Parent Company Laying Off 13% of Employees

Performance Max Experiments Have Been Released in Many Accounts

New Performance Max Experiments Have Just Rolled Out

U.S. Targets Google’s Online Ad Business Monopoly in Latest Big Tech Lawsuit

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

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