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EP. 302

October 27, 2023

Google Ads unveiLS A new money grab. Unpacking the Local Service Ad changes.

This week on Marketing O’Clock, Google’s LSA update pushes users to contact your competitors after conversion. Maybe she’s born with it, maybe it’s Google’s new AI beauty features. Plus, Google Ads’ new Skillshop Certification requirements are certified stupid.

Main Digital Marketing News

Google’s Latest Cushion Shaking Strategy

Google Team Monitoring the Quality of Engagements with Providers Via This Feature

Google Ads Certifications New Requirements in Partnership with HonorLock

Google Doesn’t Want Anyone Recertifying Early…

Google AR Beauty Ads Now Let Brands Promote Lip, Eye Products

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

Tactics for Performance Max Campaigns Feed Only Approach & How it Works

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How Search Generative Experience Works and Why Retrieval-Augmented Generation is Our Future