EP.73
June 7, 2019
News & Health Sites Targeted In Google’s June 2019 Core Update
This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad video creation tools, organic branded content used as Instagram ads, the future (or lack thereof) of political advertising, more evidence building against the Google monopoly and teenagers airdropping unsuspecting strangers memes for fun.
Read the full show notes at https://marketingoclock.com/google-core-update-2019/
- Skip ahead to your favorite segments
- Digital Marketing News
- Must Read
- Take of the Week
- Lighting Round - Paid & Non Paid
- WTH
- Cool Tool
- After Show: Shoot the Heck
- Watch Us In Action
[09:20]
[14:00]
- Google is expanding when it shows ads to ‘people in targeted locations’
- Understand the Results of Your Dynamic Creative Ad
- Making It Easier to Create Mobile Video Ads with New Features in the Video Creation Kit
- New: Branded Content Ads on Instagram
- TikTok is testing interest-based ad targeting
- Local Inventory ads rolling out of beta in Microsoft Advertising
- Amazon is acquiring Sizmek Ad Server and Sizmek DCO
- Google axes political ads in Washington state, LinkedIn does it globally
[24:04]
[40:45]
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