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EP. 263
January 27, 2023
Crying Our (Optim)Eyes Out! Google Optimize Will Sunset in 2023
This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Google Optimize and Optimize 360 Are Going Away
A Difficult Decision to Set Us Up For the Future
Microsoft Announces $52.7 Billion in Q2 Revenue Amid Plans to Layoff 10,000 Workers
Meta Layoffs 2022: Facebook Parent Company Laying Off 13% of Employees
Performance Max Experiments Have Been Released in Many Accounts
New Performance Max Experiments Have Just Rolled Out
U.S. Targets Google's Online Ad Business Monopoly in Latest Big Tech Lawsuit
To add a little balance to the 'ChatGPT gets things wrong sometimes' discussion... Google *still* thinks sharks are aliens https://t.co/EmHoMpQFAr pic.twitter.com/N6JTQjQXCQ
— Colin McDermott (@ColinMcDermott) January 18, 2023
Pay close attention to your assets tab in Google Ads (previously known as Extensions). I recently discovered some automatically created assets, both at campaign and account level.
For me, this is a first. I only saw automatically created image extensions until now. #PPCChat pic.twitter.com/E0NKj7TmjQ
— Diana-Alina Aldea (@DianaAlinaAldea) January 20, 2023
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