Podcast Addict 
Apple Podcasts 
Overcast 
Pocket Casts 
Google Podcasts 
Castbox 
Radio Public 
Breaker 
Spotify 
Anchor 
Stitcher 
Youtube 
Newsletter 
In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.
EP. 105
January 17, 2020
New SERPs who dis? Google updates desktop experience.
In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.
[04:40]
- [04:40] Google Changes the Look of Paid and Organic Search Results on Desktop
- [06:50] Building a more private web: A path towards making third party cookies obsolete
- [12:32] Google rolls out organic ‘Popular Products’ listings in mobile search results
- [14:46] Google Ads Introduces Bid Simulator Support for Smart Bidding
- [16:42] Google January 2020 Core Update is Rolling Out Imminently
- [18:26] Custom Dimensions (BETA) just starting to appear in my UK accounts
[26:10]
- Sunset of the Ad Manager API v201902
- Expanded Transparency and More Controls for Political Ads
- Google Ads Still Displaying Emojis In Display URL
- Responsive search ads available globally in all Microsoft Advertising interfaces
- Microsoft Advertising to deprecate average position after all
- Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
- Microsoft introduces new ad tools for retailers at NRF
- Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform
[37:17]
- HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
- GOOGLE ROLLS OUT BUSINESS PROVIDER PLAN TO REPLACE TRUSTED VERIFIER PROGRAM
- Google acquires retail tech company
- The Search Console Training video series is rolling out
- YouTube launches Profile cards that show a user’s comment history
- Google SafeSearch and SEO: How To Test If Your Site Is Being Filtered And How To Predict Future Filtering Using The Vision API
- Verizon Media launches OneSearch, a privacy-focused search engine
- Brightcove launches all-in-one video campaign app
- YouTube's Organic Visibility Tops Wikipedia in Google SERPs
- New in Data Studio: You can transfer ownership of your Data Studio assets to someone with a Google Account
- Google confirms a bug with the unparsable structured data report in Google Search Console
[47:22]
- LinkedIn Adds Live-Streaming for Company Pages and New 'Invite to Follow' Options
- LinkedIn user rate to grow faster than expected through 2023
- Twitter is Considering Tipping via Tweet, New Identifiers for Trolls and More
- Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform
- TikTok is Developing a Feed of Curated Content, Similar to Snapchat's Discover Stream
- Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead
- Instagram starts bringing DMs to the web.
- Facebook is Preparing to Launch a Desktop Redesign to All Users
- Grindr, OkCupid and Tinder Among Popular Apps That Sold User Data: Report
- Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops
- Facebook Adds New 'Page Management History' Tab in Page Tools
[57:00]
[62:08]
[65:39]
Shep's Workout Routine
WATCH US IN ACTION
We're droppin' all the knowledge
on your favorite platforms
Start Listening