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In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and metrics for advertisers. Plus, Tik Tok influencers scramble to find new platforms as security concerns around the app grow and mum's the word on our new favorite meme.
EP. 131
July 17, 2020
Hackers Gonna Hack. Twitter Attack on Blue Checkmarks
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you!
[11:20]
- New YouTube Metrics
- Google Ads to Ban Spying Products & Software
- Create 3D Immersive Ad Experiences on Display & Video 360
- No URL Changes in LinkedIn Ads - Tim Jensen
[22:10]
- Google: No Way to Optimize Content for Ranking in Google Discover
- Get discovered with Spotify's new podcast charts
- Over 25% of People Click the First Google Search Result
- Google Discover Now Shows Large Images for Non-AMP Pages
- Chrome 84 Handles 3rd Party Cookies Differently - How it Affects Publishers
- Google Updates Recipe Structured Data Guidance
- YouTube Studio picks up new Analytics for Artists data
- Google Maps Wants You To Wear a Mask
- Google Says Keeping 302 Redirects Up Is Safe
- Google Temporarily Remove Twitter Results From Search?
- Google Search Allegedly Boosts YouTube Results Ahead of Competitors
[41:00]
- Facebook considers political ad ban through November
- Introducing eLearning Courses for Community Managers
- Pinterest Updates Feed Algorithm to Boost Specific Content Types, in Addition to Usage-Defined Trends
- Facebook Launches New Hosting System for Music Videos, Which Could Give Facebook Watch a Boost
- Consumers prefer UGC on Instagram, branded content on Twitter, YouTube
- Slide Into DMs From your Timeline
- Byte Surges on App Store After Trump Threatens TikTok Ban
[49:00]
Taylor Lorenz: TikTok Users Respond to Potential Ban
Show Notes
Extra Extra Spice Served Up For You [53:46]
[1:00:17]
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