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Newsletter 
Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4.
Learn more about:
- The timeline for the sunsetting of Universal Analytics
- Our reaction to the announcement
- The good and the bad of Google Analytics 4
- How to start your GA4 transition
- When you'll lose your UA data
- Options for exporting UA data
- Additional GA4 resources