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Newsletter 
EP. 261
January 12, 2023
Drop It Like It’s Shop. Instagram Drops The Shopping Tab From The Nav.
On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
When I select this, @GoogleAds really should stop showing the recommendation to me.
Every week now I have to go in and re-dismiss the same recommendations so that I won't get (yet another) reminder from my rep about how my OptiScore is trending. What a waste of time. pic.twitter.com/QuVawugHVw
— Daniel Parscale (@danielparscale) January 10, 2023
PSA: if you're running DSA's targeting groups of URL's with URL_equals and have a client with a history of making site amends without consulting you, please change to URL_contains and pop landing page checks on your weekly auditing list... #PPCChat
— Fraser Andrews (@PPC_Fraser) January 11, 2023
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
Here’s my list of 101 MEGA HOOKS that are gonna skyrocket your thumb-stop and clickthrough rates… 🚀🚀
…🧵 a thread:
— Liam Cass | UGC (@_liamcass) January 5, 2023
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