Just call it Andro. Android Removes it’s Cross-App Advertising ID

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This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.

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AdsLiaison Tweet

For the price of just the airtime of 30 second #superbowl commercial ($6.5m) you could hire a VP of growth, a director of growth, an SEO PM, a dozen content managers and still have enough $ to write at least 10k pieces of content. I think #SEO might be the better investment.

— Eli Schwartz (@5le) February 14, 2022

is Google actually saying here that if you want to update (decrease) your budget from $10 to $5 and accidently type an extra 0, but quickly catch it and change it from $50 to $5, it could still spend up to $100? #ppcchat https://t.co/lIQ5PCLaGB pic.twitter.com/g1ZUcqDOPc

— Greg (@PPCGreg) February 11, 2022