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EP. 354

October 25, 2024

Keep eComm & Carry On. Google Ads Changes PMax Shopping Priorities

This week on Marketing O’Clock, Google Ads gets its (eComm) priorities straight between PMax & Shopping. Traveling is made easier with new Google travel feed opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G.

Main Digital Marketing News

Update on Performance Max and Regular Shopping Campaigns

Improve Ad Performance with Travel Feeds in Search Ads

Longtime Google Executive Will Be Replaced

 

Take of the week

 

Google is Stealing the Show and Stealing Brands

In case you missed it

Budget Changes Could be the Key Performance Lever in Google Ads

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How to Develop PPC Testing Strategies