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EP. 353

October 18, 2024

Keeping You POASted On Gross Profit Optimization in Google Ads

This week on Marketing O'Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design.

Main Digital Marketing News

Google Will Recognize Gross Profit in Smart Bidding With New Optimization Setting 

Meta Tests Ability For Businesses to Turn Off Comments on Their Ads

Google Shopping’s Getting a Big Transformation

 

Take of the week

 

Google's Obscene Branded Search Example

In case you missed it

'1-Day-View' Attribution Setting in Meta Ads Conversion Campaigns

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Must read article of the week

What Google’s New Performance Max Controls Mean for Advertisers