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On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.
Panel:
Christine Zirnheld: Digital Marketing Manager at Cypress North and Marketing O'Clock Host
Chris Ridley: PPC Specialist at Evoluted
Menachem Ani: Gounder of JXT Group
Learn more about:
-
- How Pmax works
- The assets you need for Pmax ads
- How targeting works for Pmax
- What happens when you run Pmax alongside other Google Ads campaign types
- Tips for "maxing" your Pmax
- Pmax reporting (or lack thereof)
- Pmax reporting hacks
- How our experts would change Pmax