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On this special episode of Marketing O’Talk, Shep is joined by Greg and other SEO experts to talk about crafting and optimizing Web Stories for Google Search and Discover.
Meet our guests:
Glenn Gabe: SEO Consultant at G-Squared Interactive and Marketing O’Clock’s BFF of the show 2019
Samuel Schmitt: Digital solutions expert, and founder/creator of SERP scraper tool Thruuu
Greg Finn: Partner and Digital Marketer at Cypress North and Marketing O’Clock cohost
Follow Greg, Glenn, & Sam on Twitter!
Show Notes:
[02:00] Part I: What are Web Stories?
Examples:
Refinery 29: How Money is Made – [03:49]
Den of Geek: 7 Best Horror Movies – [6:27]
G Squared Interactive: Google’s Page Experience Update – [05:06]
MLB: Yankee Game Recap – [04:16]
Input: Surface Laptop Comparison – [05:42]
Forbes: Best Wildlife Photos of 2020 – [08:36]
Vice: I Sent a Lookalike to My High School Reunion – [09:25]
Inverse: Back to the Future Recipes – [10:10]
[11:32 ] Part II: Where you can find Web Stories?
How do Web Stories show up in Search Engine Results Pages? – [13:32]
How do Web Stories display differently based on device? – [15:22]
Web Story ranking trends & SEO best practices – [17:22]
Web Stories in Google Discover – [21:40]
[11:32] Part III: Tracking Web Stories
Basic tracking in Google Analytics and Google Search Console – [24:20]
Advanced tracking in Google Analytics and Google Search Console – [25:19]
[27:39] Part IV: Crafting Web Stories
Storyboarding – [27:45]
Best practices for images and video – [31:02]
What makes a good Web Story Cover? – [33:43]
Web Story building tools – [35:48]
Web Story monetization – [38:05]
[40:43] Part V: Who Should Use Web Stories?
Industries that should leverage this new format – [40:43]
Evidence that Google is investing in this format – [45:04]
Should brands invest in Web Stories? – [50:20]
Parting thoughts for anyone who’s looking to create their first Web Story – [52:24]
