On this special episode of Marketing O’Talk, Shep is joined by Greg and other SEO experts to talk about crafting and optimizing Web Stories for Google Search and Discover.
Meet our guests:
Glenn Gabe: SEO Consultant at G-Squared Interactive and Marketing O’Clock’s BFF of the show 2019
Greg Finn: Partner and Digital Marketer at Cypress North and Marketing O’Clock cohost
[02:00] Part I: What are Web Stories?
[11:32 ] Part II: Where you can find Web Stories?
How do Web Stories show up in Search Engine Results Pages? – [13:32]
How do Web Stories display differently based on device? – [15:22]
Web Story ranking trends & SEO best practices – [17:22]
Web Stories in Google Discover – [21:40]
[11:32] Part III: Tracking Web Stories
Basic tracking in Google Analytics and Google Search Console – [24:20]
Advanced tracking in Google Analytics and Google Search Console – [25:19]
[27:39] Part IV: Crafting Web Stories
Storyboarding – [27:45]
Best practices for images and video – [31:02]
What makes a good Web Story Cover? – [33:43]
Web Story building tools – [35:48]
Web Story monetization – [38:05]
[40:43] Part V: Who Should Use Web Stories?
Industries that should leverage this new format – [40:43]
Evidence that Google is investing in this format – [45:04]
Should brands invest in Web Stories? – [50:20]
Parting thoughts for anyone who’s looking to create their first Web Story – [52:24]