Snippet, Snippet Good? Google Links to Third-Party Sites in Featured Snippets

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On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.

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Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence’s all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.

Snapchat is paying users $1 million a day to use a new feature

Google tests multiple contextual links in featured snippets – this is BAD for publishers in the current form, bad for many reasons https://t.co/mXaKIga7OH pic.twitter.com/ohE11F2kC7

— Barry Schwartz (@rustybrick) November 24, 2020

Instagram adds new branded content options, including branded content tags in reels

Stolen memes from my team. 😂😂 #ppcchat pic.twitter.com/afjfwScWp1

— Jess Reilly (@rebel_reilly) November 18, 2020

I actually got backlinks by being the reporter. I used the best quotes in a blog post and then asked the source to share the article with their network.

This worked many times and made the article so much more interesting. They actually rank well too.

— Marc Thomas (@iammarcthomas) November 22, 2020

GOOGLE ADS: *NEW* Search Trends BETA beginning to roll out in the UK.

Explore search trends for your business based on searches across Google.#ppcchat #ppc pic.twitter.com/TQbEwxIMDW

— Steven Johns (@stevenjohns21) November 23, 2020

What’s your most controversial PPC opinion?

(ht @brightonseo) #ppcchat

— Kirk Williams (@PPCKirk) November 23, 2020

Microsoft bing search adds shopping the look

Began yesterday -> YouTube officially begins testing auto video chapters to help save valuable editing time

"We’ll use machine learning to recognize text in order to auto generate video chapters. We’re testing this out with a small group of videos." https://t.co/I8FUEYgIBK pic.twitter.com/bflK5vv3qI

— Glenn Gabe (@glenngabe) November 24, 2020

We have E-A-T, now we have NEQ from FB, "This was based on an internal metric the company uses called 'news ecosystem quality,' or NEQ" -> Mark Zuckerberg signed off on a Facebook algorithm change that favored established news sites after the election https://t.co/15HJTfchRF pic.twitter.com/mIskKcvQRZ

— Glenn Gabe (@glenngabe) November 24, 2020

We're planning to relaunch verification in 2021, but first we want to hear from you.

Help us shape our approach to verification on Twitter by letting us know what you think. Take a look at our draft policy and submit your #VerificationFeedback here: https://t.co/0vmrpVtXGJ

— Twitter Support (@TwitterSupport) November 24, 2020