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On this month's episode of Marketing O'Talk, PPC experts share secrets for lead generation ads.
With us on today's show are:
> Joe Martinez of Paid Media Pros, Joe Martinez on Twitter
> Michelle Morgan of Paid Media Pros & Clix Marketing, Michelle M on Twitter
> Mark T Saltarelli of Marketing O'Clock & Cypress North, Mark T Saltarelli on Twitter
> Hosted by Greg Finn of Marketing O'Clock & Cypress North, Greg Finn on Twitter
Tune in to learn lead generation tips from the pros! Topics include:
- What lead gen ads are
- The types of businesses and industries that are best suited to find new business with lead generation ads
- Platform-specific pros and cons for lead gen ads on Facebook, Quora, LinkedIn, and Google Ads
- How lead generation ads remove friction from the conversion journey
- Lead quality considerations
- How to use lead gen ads for different stages of the funnel
- Post conversion opportunities
For more information, be sure to check out Paid Media Pros' introduction to Lead Gen Ads.