Microsoft Advertising’s John Lee announces exciting new features coming to the Microsoft Audience Network on the new episode of Marketing O’Talk. Join us, along with agency experts, to discuss these exciting updates and future opportunities with Microsoft Advertising’s native ad platform.
Meet our guests
John Lee, Chief Evangelist at Microsoft Advertising
Amanda Farley, Accounts Manager & Partner at SSDM
Greg Finn, Partner at Cypress North & Marketing O’Clock cohost
Microsoft Audience Network Expanding to New Markets
Advertisers in the United States and the United Kingdom already have access to Microsoft’s native ad platform, but it will soon also be available in New Zealand, Australia, and Canada. John also said that they are testing in France and Germany.
Video Ads Supported in Microsoft Audience Network Campaigns
Advertisers will be able to use Microsoft Audience Network targeting for outstream video ad campaigns on Microsoft Audience Network sites. Video creative can be up to 120 seconds long and headlines and supporting intro text can also be added. Bidding will be available on both a CPM or CPV basis.
Facebook Import Supported for Microsoft Audience Network Campaigns
Similar to the Google Ads import feature that we know and love, advertisers will soon be able to import Facebook campaigns into Microsoft Advertising. This will allow advertisers to utilize the campaign settings and creative that they are running on Facebook without starting campaigns from scratch. Only single image ads will be supported when this feature launches and interest and behavior-based targeting will not import.