EP. 298
September 29, 2023
Microsoft Advertising gAIns New Generative AI Features
This week on Marketing O’Clock, should we call it Microsoft Chatvertising? Microsoft announces new ads in Bing Chat and other AI features. Plus, more reactions to Google’s auction tinkering, Google results are making a cameo in TikTok search pages, and an ex-Googler is causing ConTRoversy, saying that clicks DO impact rankings.
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Transforming Search and Advertising with Generative AI
Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said
Adoption Into Google Ads Automation
Google Denies Manipulating Ad Auctions in Resurfaced SMX Advanced Clip
TikTok is Testing Google Results in its Search Pages
Clicks Do Impact Rankings, TikTok-Google Search, Yelp Reviews Survey
Still thinking on all of this. To be clear, I'm no attorney but I don't know if what they've done in auctions is technically illegal here (bid floors are common in auctions & I assume they reserve the right to adjust them as they wish).
I think the issue for Google is more… https://t.co/RwC9aqqBNf pic.twitter.com/ZfcJrvfr8w
— Kirk Williams (@PPCKirk) September 22, 2023
#PPCChat pic.twitter.com/1yVJVm40gh
— Boris Beceric (@BorisBeceric) September 21, 2023
#PPCChat pic.twitter.com/FEz8Ap0m5s
— Boris Beceric (@BorisBeceric) September 21, 2023
New auto-apply recommendation just launched. #ppcchat pic.twitter.com/mccKK73nMn
— Greg (@PPCGreg) September 24, 2023
The new iOS 17 Link Tracking Protection impacts 8-14% of your traffic
As part of its latest iOS release, Apple now blocks the gclid parameters from certain links.
More specifically, it blocks the parameter in:
- Safari private browsing
- MessageHow big of a problem is… pic.twitter.com/0BIM8GCLvG
— Dennis Moons (@DennisMoons) September 22, 2023
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