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Newsletter 
EP. 297
September 22, 2023
Shakin’ The Cushions: Google Exec Admits to Bid Increases To Hit Quarterly Goals
This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets at advertisers' expense. X may no longer be as free as a (former) bird. Is Google finally officially bidding manual bidding adieu? Plus, X marks the spot... for new Google Programmatic ad placements.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says
At What Point Do We Stop Calling This an Auction?
What No One is Talking About is Keyword Matching
Elon Musk Says X Will Charge Users ‘a Small Monthly Payment’ to Use its Service
Google is Going Into Account and Enabling GA4 Conversion as Primary
System Making Changes to GA4 Conversions in Google Ads Account
Manual Bidding Days Are Coming to an End
Greg Finn's Thread With @AdsLiaison
X Turns to Google to Sell Programmatic Ads As It Struggles to Regain Ad Dollars
Google has been forced to release a ton of documents for its ongoing antitrust case.
This internal video on how the ads auction actually works is mind-boggling! pic.twitter.com/TIfQ1LD4JI
— Dennis Moons (@DennisMoons) September 20, 2023
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