EP. 160
February 4, 2021
YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI, and Instagram's latest test is a story worth sharing.
YouTube Shares a Sneak Peek of Its New Video Sharing Feature, Clips
Google expands phrase match to include broad match modifier traffic
Facebook Tests New Topic Exclusions for Advertisers Within News Feeds
A quick way to learn more about your search results on Google
Instagram Tests Removing the Option to Share Feed Posts Within Stories
Instagram is also apparently testing a vertical scroll experience for stories
Dear #fbadschat #ppcchat - one quick tip for Ads Manager if you are frustrated.
1️⃣ Reset Ad Manager
2️⃣ Close all your Fb and Ig tabs
3️⃣ Delete all cookies/content for Fb and Ig in your browser
4️⃣ Head back to ad manager and realize it did nothing because it awful and foaLKNLHILJ— Zach (@zmste) January 27, 2021
Google Shopping Ads 🛍️
2020 was a crazy year but there is room to grow and scale shopping ads for many brands.🚀
After working on more shopping ad audits then you can shake a stick at. Here are 8 areas that brands need to work on if you can not scale or hit ROAS goals. 🥅
— Duane Brown 🇨🇦🏳️🌈 (@duanebrown) February 2, 2021
We'll send the dozens of articles in the lightning round and absolutely everything that we covered this week!
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