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Newsletter 
EP. 161
February 12, 2021
Microsoft Advertising Bids Adieu to Manual CPC
We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
https://twitter.com/kylewmunson/status/1357507398953439232
A2: I'm still not happy, because I'd actually prefer it to be BMM that was retained over phrase. It's going to be hard to explain to newbies because phrase isn't phrase. Exact isn't exact. Words mean nothing. (1/2)
#ppcchat— Steve Hammer (@armondhammer) February 9, 2021
New match type name change request for @GoogleAds:
Broad Match -> Aggressive Match
Phrase Match -> Expanded Match
Exact Match -> Conservative MatchI would feel much better if the names adequately represented the matching.#ppcchat
— Greg Finn (@gregfinn) February 5, 2021
I will be interested to see how hard the push to use plain old Broad Match is after this is in full effect.
Cause I feel like that is coming.#ppcchat
— Julie F Bacchini (@NeptuneMoon) February 9, 2021
In a joke that writes itself, Google matched the exact keyword [seo] to the search term “website” as a “close variant.”
— Mark Irvine (@MarkIrvine89) February 9, 2021
Trying to guess the target audience of your competitors on LinkedIn Ads? 🧐
Go the their ads and see the job titles/function/bios and skills of the people who have engage with the ad 👀
Manual process but worth it when clueless about skills/groups to target 🎉— Andrea Cruz (@andreacruz92) February 9, 2021
Lightning Round Articles
- Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
- Making a case for larger exports from Google Search Console’s (GSC) Coverage reporting
- Story time: YouTube is adding a button to quickly make TikTok-style videos
- Snapchat Posts a 62% Increase in Revenue, Adds 16 Million More Users in Latest Quarterly Update
- Pinterest Rises to 459 Million Users, Posts Strong Revenue Result in Q4
- Mark Cuban is co-founding a podcast app where hosts can talk to fans live and monetize their conversations
- Instagram is realizing it’s not so easy to knock off TikTok
- Instagram lead says he’s not happy with Reels yet and might ‘consolidate’ video formats
- Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch
- TikTok Lays Out Plans for New eCommerce Integrations as it Eyes the Next Stage
- TikTok and Universal Music Unveil ‘Expanded Global Alliance’
- Universal Music Group pulls catalog from Triller, says TikTok rival has ‘shamefully withheld payments’ to artists
- Twitter Mulls Subscription Product, Tipping For Generating Revenue
- Wow, that actually worked | Reddit Video on YouTube
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