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Newsletter 
EP. 273
April 7, 2023
No More Flying Blind. Musk Makes Twitter Algorithm Open Source.
This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, new travel features are taking flight in the Google SERPs.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
One of the things I've noticed over the past ~month is the amount of confusion among PPCers & clients about match types.
Part of that is Google's fault (bad messaging!) and part of that is PPCers' failure to evolve their thinking based on how G is changing.
A quick 🧵#ppcchat
— Sam (@DigitalSamIAm) April 3, 2023
Your Google Ads conversion tracking will stop in 96 days.
If you are using the imported conversions from UA. But that's not true!You don't have 96 days…you have less than that. Let's calculate together. #ppcchat pic.twitter.com/3zgsApJszN
— Alfred Simon (@AlfredSimon) March 27, 2023
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