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EP. 274
April 14, 2023
Google Says “Good RiDDAnce” to Non-Last-Click Attribution & Recommends Data-Driven Model
On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand AIppearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts?
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Deprecating Non-Last-Click Rules-Based Attribution Models
First-Click, Linear, Time-Decay and Position-Based Attribution Models Are Going Away
Model Comparison & Conversion Paths Reports Will Be Available in GA4 But Limited
Google Bard Integration Into Google Ads?
NPR Quits Twitter After Being Falsely Labeled as ‘State-Affiliated Media’
Guess they haven't applied "broadmatchification" to it 😂#PPCChat
— Julie F Bacchini (@NeptuneMoon) April 11, 2023
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