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EP. 274

April 14, 2023

Google Says “Good RiDDAnce” to Non-Last-Click Attribution & Recommends Data-Driven Model

On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand AIppearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts?

Main Digital Marketing News

Deprecating Non-Last-Click Rules-Based Attribution Models

First-Click, Linear, Time-Decay and Position-Based Attribution Models Are Going Away

Model Comparison & Conversion Paths Reports Will Be Available in GA4 But Limited

Google Bard Integration Into Google Ads?

NPR Quits Twitter After Being Falsely Labeled as ‘State-Affiliated Media’

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

Discord Community – Opt Your Microsoft Ads Out If Automatically Not Shown to Under 18

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