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Newsletter 
EP. 325
April 5, 2024
Our Comment-ary On Google’s Latest Test
This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.
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I think Google Ads has the best April Fools' joke today.
Here's how to see it.
Step 1: Log into Google Ads.
Step 2: Open your search terms report.
Step 3: Enjoy all of Google's April Fools' keyword matching jokes!
Happy April Fools' Day everyone!
— Harrison Jack Hepp (@HarrisonJHepp) April 1, 2024
Everyone can have their own opinion, but not their own facts.
Fact #1: The ONLY way to add Negative KWs to a SPECIFIC PMAX campaign is to use the Campaign Modification Exclusion Form. This is clearly stated in Google's documentation.
Fact #2: the "Campaign Settings" tab does… https://t.co/iWhFz6Te7z pic.twitter.com/7w7KXQRQMA
— Sam (@DigitalSamIAm) April 2, 2024
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