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Newsletter 
EP. 224
April 26, 2022
Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.
Don’t listen to anyone that says MER is pointless.
Don’t listen to anyone who says MER is your only metric to care about.
Honestly, just don’t listen to anyone.
— Cody Plofker (@codyplof) April 21, 2022
Curious what other PPCers do in terms of account inheritance hygiene. Do you remove old campaigns? Just leave things paused?
— Collin Slattery (@CJSlattery) April 21, 2022
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