Don’t listen to anyone that says MER is pointless.
Don’t listen to anyone who says MER is your only metric to care about.
Honestly, just don’t listen to anyone.
— Cody Plofker (@codyplof) April 21, 2022
Curious what other PPCers do in terms of account inheritance hygiene. Do you remove old campaigns? Just leave things paused?
— Collin Slattery (@CJSlattery) April 21, 2022