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Newsletter 
EP. 198
October 29, 2021
Re(d)actions to All the SiliCON Valley News
This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Eight things we learned from the Facebook Papers
Google charges more than twice its rivals in ad deals, unredacted suit says
Facebook: Leaked documents show Apple's threat to remove app over 'sale of maids'
Five points for anger, one for a ‘like’: How Facebook’s formula fostered rage and misinformation
Facebook announces new tools for SMBs, including video calls and expanded appointment bookings
An *enormous thread* on alleged @Google @Facebook collusion based on the just-released *unredacted* complaint from the Texas AG. First filed December.
Anything PURPLE is newly unredacted.
Yellow/Orange is just normal highlights.
1/?
— Patrick McGee (@PatrickMcGee_) October 22, 2021
google… intentionally slowed down non-amp ads to give amp a "comparative boost"? ahem, did google's very-visible-public-engineer-amp-representatives know about this? pic.twitter.com/FxmQk44UaA
— Tom MacWright (@tmcw) October 23, 2021
Thread incoming. AGs lawsuit v Google posted upon orders of court. Simply put, there is A LOT. I previously called Google "screwed" despite redactions but there are more eye poppers.
I'm starting with Facebook market rigging allegations. Congrats Sheryl Sandberg on redaction. /1 pic.twitter.com/WjPbork55D— Jason Kint (@jason_kint) October 22, 2021
🎉 New Features 🎉
This week we rolled out some exciting new features:
- Collabs
- Superbeat, Dynamic & 3D Lyrics for Reels
- Feed creation on desktopAny new features you’d love to see? Let me know 👇 pic.twitter.com/jGhXkERO85
— Adam Mosseri (@mosseri) October 22, 2021
Any illusion of control over platforms is just that - illusion. What we feel is not apathy, it is powerless. The increasing loss of control is frustrating, but it is also inevitable. The death of search marketing consultancy as we have lived it draws nearer.
— Matt Van Wagner (@mvanwagner) October 26, 2021
Google smart bidding recommendations: "let's time to learn, at least 21 days"
Also Google, but on Smart bidding with pay for conversions, where algo manages all: "4 days and not working? Stop!"#ppcchat #googleads pic.twitter.com/86rvOtxQRK— bastien (@bastien31) October 27, 2021
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