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This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

Main Digital Marketing News

Performance Max campaigns launch to all advertisers

Default Ads Treatment Policy

WhatsApp refreshes branding in new update, now ‘WhatsApp from Meta’

Microsoft Teams enters the metaverse race with 3D avatars and immersive meetings

New ways to manage and optimize conversions

 

 

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

https://twitter.com/harrison_addi/status/1455290003840385026

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!

 

Attribution Survey Analysis