November 5, 2021
Performance Max: Beyond the Keyworddome
This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.
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Can we all agree that "Performance Max" sounds like it should be in a truck commercial?
— Shaun Elley (@selley2134) November 2, 2021