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EP. 192
September 17, 2021
Episode 192: ReTERM of the Google Ads Search Queries
On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports.
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"Upgrade your keywords to broad match." (#googleads campaign recommendations…) Really, Google? Could we put a lid on the relentless selling and muddying of the marketing optimization waters? Match types are used expertly by some. No match type is an "upgrade." #ppc
— Andrew Goodman (@andrew_goodman) September 15, 2021
#ppcchat Keep an eye on Audience network in your Microsoft account. Over the past month we have seen a huge rise in spend without any changes on our end. thru the first 2 weeks of Sept, compared to first 2 weeks of August – spend is up 2443% !!! pic.twitter.com/VmthrvaZ0Z
— Shaun Elley (@selley2134) September 13, 2021
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