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EP. 202
November 24, 2021
In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify
Recorded from our new studio, it's this week's episode of Marketing O'Clock! This week, Spotify makes a PODsitive change to its self-serve ad platform, new features are in sight in the Google Ads insights tab, and YouTube announces a tree-mendous amount of new features for creators. Tune in on YouTube or watch on Spotify to see Christmas sweaters and goatees galore.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
There are 3 sure things in life…
Death, Taxes, and FB ads manager breaking the week of BFCM.
— David Herrmann (@herrmanndigital) November 20, 2021
Quality Score (QS) in Google ads is often misunderstood. It's not…
– Default 6 anymore as it's calculated real time
– Impacting your bidding or entering auctions
– Interchangeable with Ad Rank
– A KPI or something to optimize towardsYes shopping ads has as QS too. #ppcchat
— Duane Brown 🇨🇦🏳️🌈 (@duanebrown) November 22, 2021
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
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