EP. 201
November 19, 2021
Lessen the CamPAIN. Google Ads Overhauls Experiments
This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week.
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The fact that Google is totally unusable is no skin off my back, because I can work around it, but whoever decided every Google property should be gated by a redirect to a scripts-required cookie-gate has made the internet less safe.
No law or bot problem justifies this.
— Edward Snowden (@Snowden) November 16, 2021
😭 🥴"OMG, PPC conversions over the weekend were catastrophic. What is wrong?"
I gave the attached PPC Panic checklist to the guy asking me.
Did I miss anything @NeptuneMoon @navahf @mikeryanretail and my other #ppcchat friends? pic.twitter.com/3ulbXzMr6V
— Anders Hjorth (@soanders) November 12, 2021