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In this week’s digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.
EP. 120
May 1, 2020
Log In Losers, We’re Going Shopping. Shopify Launches Shop App
In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.
- [03:43] Shopify launches Shop, a new mobile app
- [06:00] Snap Launches First Commercial Option on Snapchat Shows
- [10:18] You can now add “Affinity Audiences” to Shopping Ads
- [11:40] Microsoft Ads Introduces Cookie-Based Experiment Feature
- [12:37] We Analyzed 11.8M Google Search Results. Here’s What We Learned About SEO
- [22:17] It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
[22:42]
[25:22]
- Free Shopping clicks report in now available in Google Merchant Center
- New discovery ads layout change for adding responsive creatives
- Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
- The final date to adopt parallel tracking for Video campaigns has been extended indefinitely.
[33:45]
- Little tweak to Search Console, something many people have requested!
- YouTube to Display Fact Checks in Search Results in the US
- Weekly podcast data amid the Coronavirus crisis – update through April 26, 2020
- Spotify earnings: ‘Every day now looks like the weekend’
- You can now add a Covid-19 update post that will show in No.1 position in Bing SERPs (like GMB)
- YouTube tests ‘Products in this Video’ feature with easy shopping links
- Google Search Console reports may have changed
- Google Meet Is Now Free For All Users
- App push notifications hit highest open rate in 4 years, study says
- Google Data Studio new official release – April 23, 2020
- Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products
[48:00]
- TikTok reaches 2 billion downloads
- TikTok Launches Donation Stickers, Matches Donations up to $10 Million
- Instagram Adds Live Donations Feature for Fundraising via Instagram Live
- Noticing refreshed design on Form captures for lead ads
- Shiny new options for lead gen in FB Lead Ads
- Bloomberg lets brands repurpose social media ads for its mobile sites
- The Best Times to Post on Social Media During COVID-19 [Report]
- Facebook to Introduce Paid Livestreams for Musicians and Other Creators
- Facebook revamps video chat features across its app suite to rival Zoom
- Facebook now allows users in the US & Canada to export photos and videos to Google Photos
- Google shuts down event organizing experiment as local meetups disappear
- Facebook Coronavirus Emojis
[59:54]
[62:24]
#behelpful [65:09]
No thanks [65:40]
We’re watching [66:12]
Show Notes [66:50]
[69:02]
[72:21]
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