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EP. 151
December 3, 2020
The Last Gmail in the Coffin. Google Ads is Unsubscribing from Gmail Campaigns.
Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Cool Tool
- Must Read
- After Show: Shoot the Heck
- Watch Us In Action
hey #ppcchat fam, here's a bit of news that just dropped jusssst before everyone left for the holiday.... pic.twitter.com/iyJ5RTJQP2
— It rhymes with eyes. 🇨🇦 🌲🌴🌊 (@JuliaVyse) November 27, 2020
Facebook’s latest ad tool fail puts another dent in its reputation
Amazon boasts of ‘biggest holiday season’ ever as in-store shopping plummets
Those 5 transactions for $5,400 must be real insignificant. SMH #googleads #ppcchat pic.twitter.com/WtUPuTjdEX
— Shaun Elley (@selley2134) December 2, 2020
It's ok @GoogleAds - I think I'll take my chances on manual bidding 😏
This warning is predatory and I'm not a fan. Never mind we still have to go hunting for manual bidding in campaign settings.#ppcchat #ppc #automation #google #googleads pic.twitter.com/BdViUzId4r
— Navah Hopkins (@navahf) December 2, 2020
- Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
- Google Discovery ads can now use your 4:5 social image assets
- Rob Leathern's (since deleted) Tweet
There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored
— Rob Leathern (@robleathern) November 6, 2020
Today in FB ads manager is a dumpster fire.
We cannot pull audiences into custom audience section of ad set level.
— David Herrmann (@herrmanndigital) December 2, 2020
BING ADS: *NEW* Multi-Image Extensions now launched in the UK after successful US trial.
I totally forgot about these, so they might have been launched earlier in the UK but lets see if what the audience network is like in the UK.
Anyone used yet?#ppcchat #ppc pic.twitter.com/Aspx3E7eAv
— Steven Johns (@stevenjohns21) December 2, 2020
Now labeled as "Other search terms" 🔍 #ppcchat https://t.co/sJiHSFp3oW pic.twitter.com/KRDuLCfZDE
— Greg (@PPCGreg) December 2, 2020
- New ways to connect with and understand your customers
- A new way to discover what’s happening with Google Maps
- Core Web Vitals & Page Experience FAQs
- Google Search Updated Podcast Carousel With Larger Graphics
- Anchor Text Is A Google Ranking Factor
- Google Says Longer vs Shorter Anchor Text Not Better But May Provide More Context
- Large site owner's guide to managing your crawl budget
And as part of https://t.co/qxrx2SKWaD v11, a new type for AMPStory was added. If you are publishing Web Stories, you should check it out. https://t.co/9c3YVBVR1H h/t @bill_slawski pic.twitter.com/NauadNqbCE
— Glenn Gabe (@glenngabe) December 2, 2020
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