Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence’s all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.

hey #ppcchat fam, here's a bit of news that just dropped jusssst before everyone left for the holiday…. pic.twitter.com/iyJ5RTJQP2

— It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 (@JuliaVyse) November 27, 2020

Facebook’s latest ad tool fail puts another dent in its reputation

Amazon boasts of ‘biggest holiday season’ ever as in-store shopping plummets 

Those 5 transactions for $5,400 must be real insignificant. SMH #googleads #ppcchat pic.twitter.com/WtUPuTjdEX

— Shaun Elley (@selley2134) December 2, 2020

• Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
• Google Discovery ads can now use your 4:5 social image assets
• Rob Leathern’s (since deleted) Tweet

There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored

— Rob Leathern 🎲 (@robleathern) November 6, 2020

Today in FB ads manager is a dumpster fire.

We cannot pull audiences into custom audience section of ad set level.

— David Herrmann (@herrmanndigital) December 2, 2020

BING ADS: *NEW* Multi-Image Extensions now launched in the UK after successful US trial.

I totally forgot about these, so they might have been launched earlier in the UK but lets see if what the audience network is like in the UK.

Anyone used yet?#ppcchat #ppc pic.twitter.com/Aspx3E7eAv

— Steven Johns (@stevenjohns21) December 2, 2020

• How Do I Learn PPC? List of Free Courses, Books, Blogs, and Communities
  • Google Ads: The Complete Guide | Cypress North

Now labeled as "Other search terms" 🔍 #ppcchat https://t.co/sJiHSFp3oW pic.twitter.com/KRDuLCfZDE

— Greg (@PPCGreg) December 2, 2020

• New ways to connect with and understand your customers
• A new way to discover what’s happening with Google Maps
• Core Web Vitals & Page Experience FAQs
• Google Search Updated Podcast Carousel With Larger Graphics
• Anchor Text Is A Google Ranking Factor
• Google Says Longer vs Shorter Anchor Text Not Better But May Provide More Context
• Large site owner’s guide to managing your crawl budget

And as part of https://t.co/qxrx2SKWaD v11, a new type for AMPStory was added. If you are publishing Web Stories, you should check it out. https://t.co/9c3YVBVR1H h/t @bill_slawski pic.twitter.com/NauadNqbCE

— Glenn Gabe (@glenngabe) December 2, 2020

• TikTok is reportedly testing longer, three-minute videos
• Reddit Reports That it Now Sees 52 Million Daily Active Users
• Spotify tests Snapchat-like stories for playlists
• Facebook Launches New Website to Help Businesses Advance Their Social Impact
  • https://www.facebook.com/business/resources/socialgoodforbusiness

• A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

REGISTER TODAY

Don’t miss Marketing O’Clock Live at the SEJ eSummit!

Don’t forget to join their LinkedIn group!