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EP. 352

October 11, 2024

The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.

This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews.

Main Digital Marketing News

Google AI Overview Ads Launch on Mobile in U.S.

Google Search Showing Competitor Ads Above Local Reviews

DOJ May Breakup Google As Remedy To Monopoly Ruling

 

Take of the Week hashtag Fire

 

The State of Dynamic Search Ads 

 

 

 

ICYMI, something that you just might not have seen

GA4 Is Bringing Back A Classic Universal Analytics Experience

 

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Key PPC Ad Strategies For Home Services