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This week on Marketing O’Clock, POV: TikTok finally gets eCommerce features that brands have been waiting for. YouTube rolls out “simplified” ad controls that are simply misleading. Traditional ad spend is growing “under the influence”r ad spend. Plus, We have no “issues” with Merchant Center integrated reports in GSC.

Main Digital Marketing News

TikTok Shop Launches With In-Feed Video, Live Shopping, And Creator Benefits

Rolling Out in November — Simplified Ad Controls on YouTube

YouTube is Going to Remove Some Ad Controls for Creators

Influencer Ad Spend is Now Growing Faster than Traditional Ad Investment

Google Search Console Rolling Out New Merchant Center Integrated Reports

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

The Google Tag Template in Google Tag Manager

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Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It