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Newsletter 
EP. 272
March 31, 2023
(Blue) Check Yourself Before You Wreck Yourself. Twitter Blue is Now Available Globally.
This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over Musk! Google is going full Musk-mode with their Google Ads verification badges. Then, by the power of 3, Google launched 3 new features for Discovery ads.
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- In Case You Missed It
- Lighting Round - Paid & Non Paid
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Twitter Winding Down on Legacy Verified Program
Twitter Verified is Now Available Globally
Only Verified Accounts Will Be Eligible for "For You" Recommendations Starting April 15th
Half of Twitter Blue Subscribers Have Less than 1,000 Followers
Striking New Research Proves 50% Of Twitter Blue Subscribers Have Less Than 1,000 Followers
Twitter Considers Rolling Out Ability To Hide Profile Checkmarks For Blue Subscribers
Google Ads Tests Blue Badges For Verified Advertisers In Search
.@googleads support to the rescue!
Pix Yamil Amed Abud pic.twitter.com/lpX5krlJ2J
— Thomasbcn (@Thomasbcn) March 28, 2023
From Aug 1, #googleads campaigns using Similar Segments will be automatically opted into optimized targeting and audience expansion.
There is now a settings page in the audiences tab where we can tell Google to turn off the campaigns instead of expanding the targeting.#ppcchat pic.twitter.com/dv78jjmBRv— Dario Zannoni@ASUE (@DarioZannoni) March 28, 2023
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