The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

Download this episode
Subscribe
Close
- Podcast Addict
- Apple Podcasts
- Overcast
- Pocket Casts
- Google Podcasts
- Castbox
- Radio Public
- Breaker
- Spotify
- Anchor
- Stitcher
- Youtube
- Newsletter
Share
Link Copied

This week on Marketing O’Clock, Microsoft Ads announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?